Strength Through Struggles – Why Men’s Mental Health Matters
In South Africa, men are four to five times more likely to die by suicide than women. The silence around men’s mental health has become a national crisis. Momentum Health is confronting the uncomfortable truth: traditional ideas of masculinity are costing South African men their lives. The need for a more inclusive and proactive approach to men’s health is urgent.
With men accounting for a staggering 37.6 suicides per 100 000 people2 and depression affecting over 27% of South Africans3, the economic and human cost of ignoring men’s overall wellbeing has reached a breaking point. Mental health-related absenteeism alone costs the economy billions every year, a price tag that extends far beyond financial metrics into affected families and communities.
“We’ve long lived in a society that praises men for physical strength but punishes them for emotional vulnerability. While this is slowly changing, it’s not happening fast enough to make real impact,” says Damian McHugh, Chief Marketing Officer at Momentum Health. “This is why we’re challenging South Africa to redefine what strength really means. True strength is not silently suffering; it’s having the courage to reach out before crisis hits.”
A New Narrative for Men’s Health
In many communities across South Africa, men delay seeking medical help until conditions become critical and avoid mental health services despite growing internal struggles.
“When we tell boys to ‘man up’ we’re essentially telling them to disconnect from their emotional and mental wellbeing,” McHugh explains. “At Momentum Health, we believe real strength lies in connection to yourself, to professional support and to your community. That is why our approach integrates physical, mental, emotional and financial wellbeing, rather than treating them as separate issues.”
This holistic approach sets Momentum Health apart from conventional healthcare models that focus only on symptoms instead of the whole person.
The New Frontline for Men’s Mental Health
According to the 2025 Digital Report for South Africa5, 78.9% of the population are now online, with mobile connectivity exceeding 193% due to multiple device ownership. Recognising that many men would rather engage privately through an app than visit a therapist’s office, Momentum Health has deployed technology to meet men where they are.
“Technology is a powerful equaliser,” says McHugh. “It breaks down barriers of stigma, geography, and access. By meeting men in the digital spaces, they already inhabit, we’re not just offering support, we are changing the way mental health care is delivered.”
The Hello Doctor platform lets men chat privately with health experts right on their phones. It gives them a safe, non-judgmental space to talk about their mental health without feeling embarrassed. This service isn’t just offering help; it’s changing the way mental health care works in South Africa.
Health and Wealth: Two Sides of the Same Coin
The link between health and financial wellbeing is clear. Poor health can derail financial goals, while financial stress can strain mental and emotional resilience. Momentum Health’s integration of financial and health services addresses a critical reality: mental health struggles and financial problems can create a devastating downward spiral.
“You cannot separate these aspects of wellbeing and expect sustainable outcomes. When we say, ‘your health is your wealth,’ we are talking about a fundamental truth: without mental and physical resilience, financial success becomes meaningless,” says McHugh.
Creating a Culture of Support
South African men must take a proactive stance, not just for themselves, but for their families, their communities and future generations.
“This is not about perfection. It is about progress,” says McHugh. “And this is not just about saving lives, though that alone would be enough, it is about transforming what it means to be a man in today’s society.”
